After 10 years of importing luxury Swiss watches into Australia, Eric van der Griend established Watches of Switzerland in 1996.
Today, Watches of Switzerland is Australia’s leading official watch specialty store with 20 brands and over 4,000 references of Swiss watches.
Watches of Switzerland is an Australian, family owned company. Today, Chairman Eric van der Griend leads a team including his three children.
“We are proud to bring our customers the crème de la crème of Swiss watchmaking, right here to Australia.
Although we are far from Europe and traditionally a smaller market, Australian’s are proving sophisticated watch consumers, and it is our mission to provide the widest range of the best brands, including rare limited editions”
Sam van der Griend, Managing Director.
During 2007, Watches of Switzerland renovated and enlarged the Melbourne and Sydney stores, and 2008 saw the opening of a new Perth store in King Street. These revamped stores feature a new ‘shop-within-a-shop’ concept from Switzerland’s finest brands including Rolex, Breitling, Jaeger–LeCoultre, IWC, Cartier, Panerai and TAG Heuer.
In 2012, Watches of Switzerland was appointed the exclusive Australian retailer of A. Lange and Söhne timepieces. A. Lange and Söhne timepieces are produced in Glashütte, Germany and are considered by many to be the pinnacle of watchmaking. A large range of A. Lange and Söhne watches are available in personalised shop-in-shops at Watches of Switzerland Melbourne, Sydney and Perth.
Australia’s largest authorised retailer of leading Swiss watch brands
Investing in a Swiss watch is like buying a piece of tradition. Each one of the timepieces in our range has been developed in Switzerland by world leading designers and watchmakers, in some cases assembled by hand. This craftsmanship dates back hundreds of years, whilst utilising modern day watchmaking innovation for new features and accuracy.
Our quest is to bring the very best of Swiss watchmaking to you; to provide a wide choice and the expert advice needed to help you make wise decisions. And to ensure your watch brings you joy for years to come through our highly experienced and specialised service.