Bulgari combines an Italian design aesthetic with Swiss ingenuity to create a distinctive collection of exceptional watches. The Bulgari tradition of innovative and unique design in fine jewellery dates back to 1884, and this passion for craftsmanship and artistry has been found in Bulgari watches since the 1920s.
With the acquisition of iconic watch brands, Daniel Roth and Gerald Genta, known for their extraordinary mastery in mechanical watchmaking, Bulgari timepieces are now made almost entirely in-house. Bulgari has taken inspiration from the archives to create the elegant Serpenti watch. The serpenti (serpent) is an ancient symbol of youth and immortality, interpreted by Bulgari in a typically expressive and beautiful fashion.
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