The history of Officine Panerai tells of a long journey of research and technical knowledge in the service of man and his achievements. Panerai has been known for its accuracy and innovation since the 1950s, when the founder Giovanni Panerai and his family ran the Orolegeria watch making shop which still exists today in the centre of Florence. During the 20th Century, and in particular in the years from the 1930s to the 1950s, watches and precision instruments supplied to the Italian Navy permanently defined the identity of Panerai watches, a strongly distinctive identity which arises directly from the functions for which they were intended.


The authenticity of a Panerai watch is expressed in faithfulness to the history of the brand and in the search for innovation in the form of technical excellence. The Panerai collection of today combines these two elements in an original way. The result is a series of watches which bring together the most recent developments in relation to watchmaking and materials technology, and forms and functions which are derived directly from Panerai's historic heritage. Panerai is available at Watches of Switzerland Perth

The Range

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Watches of Switzerland is Australia's only national Swiss watch specialty store, with leading brands including:  TAG Heuer, Omega, Cartier, IWC, Longines, Breitling, Ebel, Chopard, Oris, Jaeger-LeCoultre, Chanel, Audermars Piquet, Dior, Baume & Mercier, Tissot, Bulgari and Panerai.