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A. Lange & Söhne Event: Melbourne

It was a night of firsts for many.

Most of our clients had only heard the praise about Melbourne’s famous ‘Flower Drum’ restaurant, now they had the opportunity to say they had been treated to some of the finest Chinese cuisine Melbourne has to offer.

Melbourne's Flower Drum restaurant

(Image: Melbourne's famous Flower Drum's private room)

Melbourne's Flower Drum restaurant

(Image: Melbourne's famous Flower Drum's private room)

Champagne on arrival allowed our A. Lange and Söhne clients the opportunity to have their photo with the brand C.E.O Wilhelm Schmid before taking their seats and enjoying a night of fine wine, fine watches and fine food.

Wilhelm Schmid with the founders of Watches of Switzerland

(Image: Wilhelm Schmid (CEO of A. Lange and Söhne) with founding family members of 'Watches of Switzerland' Sam, Ed and Eric van der Griend)

WoS VIP Client with Wilhelm Schmid

(Image: A Watches of Switzerland client with Wilhelm Schmid)

VIP Clients with Wilhelm

(Image: More of Watches of Switzerland clients taking the opportunity to have a photo with Wilhelm Schmid)

Our journey with A. Lange and Söhne is an incredible one to say the least, with our Executive Chairman, Eric van der Griend, having first introduced himself to the brand in Basel (before they were acquired by Richemont) at the Baselworld trade fair in 1994. His first point of contact was with Günter Blümlein who reinvigorated the brand with Walter Lange. 

The continuing re-positioning of our business in the market, meant that Watches of Switzerland were able to become the exclusive Australian retailer for A. Lange and Söhne timepieces in 2012. Initially, our Melbourne boutique was the first point of sale however now we are proud to offer this beautiful brand to our Perth and Sydney clients as well. 

In the end, it was fantastic to see our clients enjoy themselves and handle the brand new Zeitwerk Minute Repeater. It may have been the star of the show but it was in good company with the private room filled with pieces paying tribute to the 200th anniversary of the birth of founder Ferdinand A. Lange. 

We thank our partners at A. Lange and Söhne for their help for the event and for Wilhelm Schmid for being so generous in giving his time to us over here in Australia. 

If you have any enquiries regarding A. Lange and Söhne timepieces, please phone our national number 1300 808 135.



POSTED 17/05/2017


An Exclusive Breitling to commemorate Watches of Switzerland's 20th anniversary.

POSTED 08/05/2017


TUDOR presents the aesthetic codes of its emblematic Heritage Black Bay on a model with a 41-millimetre diameter, a slimmer middle case and fixed bezel in polished steel. Elegant and sporty at the same time, it captures the essence of Black Bay in a formal version.