The Gift of Time: Baume & Mercier

A thoughtfully chosen, Swiss Made watch is the gift that just keeps on giving.

To help you find the perfect watch for that special someone, we’ve put together our Watches of Switzerland Christmas gifting series. This week we’re starting with Baume and Mercier’s attractive yet accessible Classima Collection.

When it comes to choosing a long-lasting, meaningful gift for that special someone, it’s hard to go wrong with a top-quality, Swiss Made watch. The Classima range from Baume and Mercier has something to suit just about all tastes and you will still have plenty left over from your Christmas bonus for other gifts (or maybe even a little something special for yourself.) Classic lines and timeless clean designs mean these watches will fit seamlessly into any wardrobe, making for a memorable present for him or her that can be worn and appreciated on a daily basis. And, if you want to add that extra special touch, these watches are ideal for personalisation with a thoughtful engraving on the closed case-back.

Presented with all the same fan-fare and packaging you would expect from a much more expensive Swiss Made watch, the Baume and Mercier Classima collection offers several options for making that certain someone in your life feel even more special. Here’s a selection of some of our favourites to help you choose.


Baume et Mercier Classima 10323 and Classima 10324


Classima 10323

The Classima 10323 is a classic men’s dress watch with sleek features and a clean overall look. Sized at 40 mm in diameter, the round case comes in steel, complete with a polished bezel. A simple time-and-date watch, the discreet fluted crown sits close to the case at 3 o’clock and the watch’s short lugs keep the watchstrap snugly in place for a close but comfortable fit on the wrist. Showcasing a crisp white dial with Gilt Roman numerals and hour markers, plus rhodium-plated leaf-shaped hour and minute hands, this watch oozes sophistication. The only additional embellishments to the watch face are the discreet minute track around the dial’s flange, the small date aperture at the 3 o’clock mark, and the “BAUME and MERCIER GENEVE” lettering under the “12”. Powered by a precise Swiss quartz movement and paired with a black alligator leather strap, this watch retails for $1,400 making it a quality timepiece at an affordable price.

Classima 10324

Similar to the 10323, the Classima 10324 is a time-and-date watch offering a 40mm stainless-steel round case with an integrated bezel, fluted crown, and short lugs. What sets this iteration of the collection apart, however, is the striking sun-satin finished blue dial, which pops on the wrist. The deep blue really draws the eye and perfectly complements the contrasting silvered Roman numerals and hour markers, and rhodium-plated leaf-shaped hour and minute hands. The watch face’s additional adornments — the minute track, the date aperture at 3 o’clock, and the “BAUME and MERCIER GENEVE” lettering — stand out more sharply on this dial, as these appear in a pure white. A Swiss quartz movement also powers the Classima 10324 and similarly, it is fitted with a black alligator leather strap. Priced at $1,400, this model is slightly more expensive than its sibling, but still very reasonable considering the brand’s heritage and reputation.


Classima 10335

The Classima 10335 is a wonderfully refined watch for her, featuring a 31mm round steel case with polished bezel, small lugs, and subtle fluted crown. Designed to be worn as a watch as well as a piece of jewellery, it is paired with a steel link bracelet, which features a triple folding clasp and security push-pieces. In keeping with the theme of the overall collection, this Classima houses a pure white dial with Gilt Roman numerals and hour markers, as well as rhodium-plated leaf-shaped hands. Unlike with the men’s watches above, however, this watch does not display a minute track. Likewise, given the smaller case size, the date aperture takes the place of the hour marker at 3 o’clock. Driven by a reliable Swiss Made quartz movement, the Classima 10335 is priced at $1,700 — an accessible price for such an exquisite and chic dress piece.

Classima 10353

Last but certainly not least in the on our list is the Classima 10353, another elegant ladies’ watch. Similar in design to the 10335 above, this model also features a round steel case measuring 31mm, an integrated bezel, small lugs, and discreet fluted crown and shares the same dial layout. What sets the 10353 apart, however, is its pairing with a rich blue alligator leather watchstrap. This burst of colour adds some bold and beautiful contrast to the crisp white watch face, and it also makes for a perfect partner for the men’s version with a blue dial if your hunting for the perfect gift for a couple. Priced at just $1,400, this is an ultra-elegant watch yet very accessible dress watch, especially considering it’s Swiss precision engineering.

Baume and Mercier have been crafting refined Swiss watches for 187 years and their classic instruments are often used to mark some of life’s greatest moments. So, this Christmas, make it an even more significant occasion with the gift of a Classima timepiece.



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