The Baume et Mercier Shelby Cobra Clifton Club Limited Edition


Exceptional design has the power to move us at first glance. Yet, its magic is far more intricate than simply capturing the eye. The true measure of a design icon is its ability to contribute to performance and precision. It is a formula known as form follows function: style and engineering in perfect balance to deliver an unparalleled experience to its owner. Baume and Mercier has followed this philosophy of perfection for 187 years. Each timepiece we create is a handcrafted study of how design can deepen craftsmanship and quality. A masterwork to be cherished and a statement of pride for those forged in the same restless spirit of exploration, passion and confidence.

Today, we are thrilled to extend our exclusive Shelby Cobra collection with a focus on its most enduring design achievement. Our inspiration is the legendary Shelby Cobra Daytona Coupe, the most iconic car in American motorsport.



The Shelby Cobra Daytona Coupe represents the hopes, dreams and monumental effort of a group of hot rodders who changed the way the world perceived American cars and it captured the public’s hearts when it captured the world championship. Always looking for an edge, Carroll Shelby asked Peter Brock, now recognized as one of the greatest automotive designers of our lifetime, to sketch a new, better body that could be adapted to the existing Cobra chassis. Then he assigned his most important development engineer, Ken Miles, to the project. Even though many were skeptical that it would be successful, Carroll continued to finance and support development of the Cobra Daytona Coupe by his team.

Quietly working in Carroll Shelby’s crowded Venice, Calif., racing garage, Brock, Miles and other team members brought this vision of an aerodynamic GT racer to life against incredible odds. In just 90 days, the Daytona Coupe went from sketch to finished car, proving itself a winner from its first race in 1964. Shelby’s tenacity paid off. During a spectacular initial season, Shelby American repeatedly put the Daytona Coupe in the winner’s circle. Dan Gurney and Bob Bondurant drove a Shelby Cobra Daytona Coupe to win its class at Le Mans that year, the first victory at that 24 hour race by an American car. The Daytona Coupe enabled the Shelby American race team to dominate and win the International Manufacturer's GT Championship in 1965. It was the first time an American manufacturer won an international race series. Then Shelby American used a Daytona to set 25 land speed records. These achievements were due to the Shelby’s streamlined design, which created unmatched performance. In celebration of the Daytona’s legacy, Peter Brock personally joined with Baume and Mercier and Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence.

The result is the Clifton Club Shelby Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection. Every sweeping line and detail present on the iconic Shelby Cobra Daytona Coupe has been interpreted in stunning form.

The 2017 Baume et Mercier Shelby Cobra Clifton Club collection is available in strictly limited quantities at Watches of Switzerland now.



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