Blancpain: A Tradition of Innovation
Founded in 1735 by Jehan-Jacques Blancpain in the Swiss Jura, Blancpain is known as the world’s oldest watch brand.
Thanks to its constant stream of innovations and its complete mastery of the manufacturing process, Blancpain benefits from a total creative freedom.
With a high proportion of its components and tools designed and made in-house, trained specialists and craftsmen, manual assembly of each movement by a single watchmaker, and refined finishes performed entirely by hand right down to the finest hidden details, the strength of the Manufacture lies in its capacity to create timepieces that are at once innovative and loyal to the grand Swiss watchmaking tradition.
This philosophy is conveyed through each of the brand’s creations and all its collections, including the classic Villeret, the legendary Fifty Fathoms diver’s watch, the dainty Women models and the one-of-a-kind Métiers d’Art pieces.
Watches of Switzerland is an authorised retailer of Blancpain Watches. View our Blancpain collections at our Perth, Sydney and Melbourne Airport boutiques.
