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PRECIOUS METALS

the Day-Date

In 1956, the Rolex Day-Date made its debut. Available only in 18 ct gold or platinum, it was the first wristwatch to display the date and day of the week spelt out in full in a window on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.

Style of the Day-Date

A SYMBOL OF EXCELLENCE AND PRESTIGE

From its launch in 1956, the Day-Date was immediately recognized as the watch worn by influential people. The Day- Date was the first calendar wristwatch to display the day, as well as the date, in its entirety. Faithful to its noble origins, the Day-Date is made exclusively of 18 ct gold or 950 platinum.

Features of the Day-Date

MONDAY, LUNDI

Initially presented in 1956, the Day-Date was a world first. The first watch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.

Features of the Day-Date

PRECIOUS METALS

The Day-Date has always embodied prestige and exclusivity. A hallmark of its nobility, the Day-Date’s Oyster case is produced exclusively in 950 platinum or in 18 ct gold. The bezel can be fluted, smooth or, on the gem-set versions, arrayed in the most beautiful of precious stones.

Features of the Day-Date

PRESIDENT BRACELET

Designed specially for the Day-Date at its launch in 1956, the elegant and imposing President bracelet is inherent to the standing of the model. Immediately recognizable on a wrist, this solid gold or platinum bracelet with three semi‑circular links provides complete reliability and comfort.

Watches of Switzerland Australia is proud to be a member of the worldwide network of Official Rolex Retailers, authorised to purvey and service Rolex timepieces. We certify the authenticity of your new Rolex and assure its five-year international guarantee with the required expertise, technical know-how and proprietary equipment. Explore the Rolex collection above, or simply contact us to book a consultation with our friendly expert staff, who can guide you in your choice that will last a lifetime.