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Style of the Datejust

AN ICONIC SYMBOL OF STYLE

Introduced in 1945, the Datejust was the first wristwatch to display the date through an aperture on the dial. Its unique magnifying Cyclops eye, added several years later, became recognised as a Rolex signature. Admired for its classic design, the Datejust has become an iconic symbol of style.

Features of the Datejust

WHAT A DIFFERENCE A DATE MAKES

In the earliest models of the Datejust, the date would begin to change hours before its midnight rendezvous.In 1955, the date-change mechanism was adapted to operate instantaneously and the date aperture was enhanced with a Cyclops lens, magnifying the date for easy reading.

Features of the Datejust

THE CYCLOPS LENS

Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display two and a half times for easy reading. It is one of the most distinctive and recognisable Rolex features.

FEMININITY IN ALL ITS DIVERSITY

The Lady-Datejust

The Lady-Datejust, which appeared in 1957, was the first ladies’ version of classic Rolex date chronometer, the Datejust, carrying its heritage of timeless elegance and functionality in an exquisite size suited to a woman’s wrist. The Rolex Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.

The Lady-Datejust

A GEM FOR DAILY WEAR

The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.

In 1945, Rolex made the decision to consolidate all of its major innovations up until that point into one watch. The result was the pioneering Rolex Datejust. The first self-winding waterproof chronometer watch to display the date in a window at 3 o’clock. To this day, the Rolex Datejust remains the modern archetype of the classic watch, thanks to aesthetics and functions that transcend changes in fashion. WATCHES OF SWITZERLAND AUSTRALIA is proud to be a member of the worldwide network of Official Rolex Retailers, authorised to purvey and service Rolex timepieces. Book an appointment with our friendly staff now to discover the Rolex Datejust collections.