Style of the Day-Date


From its launch in 1956, the Day-Date was immediately recognized as the watch worn by influential people. The Day- Date was the first calendar wristwatch to display the day, as well as the date, in its entirety. Faithful to its noble origins, the Day-Date is made exclusively of 18 ct gold or 950 platinum.

Features of the Day-Date


Initially presented in 1956, the Day-Date was a world first. The first watch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.

Features of the Day-Date


The Day-Date has always embodied prestige and exclusivity. A hallmark of its nobility, the Day-Date’s Oyster case is produced exclusively in 950 platinum or in 18 ct gold. The bezel can be fluted, smooth or, on the gem-set versions, arrayed in the most beautiful of precious stones.

Features of the Day-Date


Designed specially for the Day-Date at its launch in 1956, the elegant and imposing President bracelet is inherent to the standing of the model. Immediately recognizable on a wrist, this solid gold or platinum bracelet with three semi‑circular links provides complete reliability and comfort.

In 1956, a new model displayed for the first time the day of the week spelt out in full, as well as the date. Offered exclusively in 18k gold or platinum, it was paired with the newly created President bracelet. The Rolex Day-Date quickly became associated with prominent figures as a symbol of success. Available in two sizes, it continues to be the wristwatch par excellence of influential people. WATCHES OF SWITZERLAND AUSTRALIA is proud to be a member of the worldwide network of Official Rolex Retailers, authorised to purvey and service Rolex timepieces. Book an appointment with our friendly staff now to discover the Rolex Day-Date collection.