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Rolex Datejust 31 Oyster, 31 mm, Oystersteel and white gold m278274-0035
Rolex
Datejust 31 m278274-0035
Oyster, 31 mm, Oystersteel and white gold
M278274-0035
Reference
278274
MODEL CASE
Oyster, 31 mm, Oystersteel and white gold
BEZEL
Fluted
WATER-RESISTANCE
Waterproof to 100 metres / 330 feet
MOVEMENT
Perpetual, mechanical, self-winding
CALIBRE
2236, Manufacture Rolex
POWER RESERVE
Approximately 55 hours
BRACELET
Oyster, three-piece solid links
DIAL
Azzurro blue, floral motif set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Azzurro-blue dial
The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.
Fluted bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
White Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
MODEL AVAILABILITY
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Watches of Switzerland is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Rolex Datejust has continued to reinvent itself while symbolising Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
Shop the timeless Rolex Datejust collection at Watches of Switzerland today!
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