Rolex

Datejust 31 m278285rbr-0025

Oyster, 31 mm, Everose gold and diamonds

M278285RBR-0025

Model availability

Rolex

Datejust 31

Oyster, 31 mm, Everose gold and diamonds

M278285RBR-0025

Model availability

m278285rbr-0025_modelpage_on_wrist_landscape-1.jpg
  • Reference

    278285RBR

  • MODEL CASE

    Oyster, 31 mm, Everose gold and diamonds

  • BEZEL

    Set with diamonds

  • WATER-RESISTANCE

    Waterproof to 100 metres / 330 feet

  • MOVEMENT

    Perpetual, mechanical, self-winding

  • CALIBRE

    2236, Manufacture Rolex

  • POWER RESERVE

    Approximately 55 hours

  • BRACELET

    President, semi-circular three-piece links

  • DIAL

    Rosé-colour set with diamonds

  • Certification

    Superlative Chronometer (COSC + Rolex certification after casing)

Rosé-colour dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Watches of Switzerland is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

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