Watches of Switzerland is proud to present an exclusive limited edition version of arguably TAG Heuer’s most iconic racing watch, the Heuer AUTAVIA. Only 150 pieces worldwide. Only available from Watches of Switzerland.


The AUTAVIA, designed for AUTomobile and AVIAtion racing in the Sixties, became the legendary driver’s chronograph, coveted by collectors ever since.

In this new limited edition version, the electric blue dial and orange chronograph hand are some of the design cues inspired by watches from the van der Griend private collection, and symbolic of the early iconic racing watches.

Created in 1962 by Jack Heuer, The AUTAVIA was the catalyst for Heuer becoming the timekeeper for the Carrera Panamericana, Ferrari Scuderia and Formula 1. There is no finer pedigree for a racing chronograph. Even down to the rotating bezel which can act as a second time zone. As innovative as the original, this rare model displays heritage colours in a new style.

The case back not only displays the Heuer 02 Manufacture Movement, but also the Watches of Switzerland logo etched in the sapphire crystal.

LIMITED BOOK GIFT: For the racing enthusiasts who are quick off the mark to secure this exceptional watch, we are gifting a deluxe hardcover edition of the “AUTAVIA: Story of an Icon” book detailing the development of the timepiece and its auspicious links to the world of motorsport, featuring a customised jacket featuring the individual number of your watch.