Our-Story-3

Our Story

Watches of Switzerland is Australia’s leading family owned retailer of luxury Swiss watches.

What began in 1997 as a single storefront in Perth is now a national network of boutiques, built on one idea: that the finest watches in the world should be matched by the finest service.

Almost thirty years on, that idea still decides everything, from the maisons who entrust us with their watches to the way we look after a watch long after it has left us.

In 2026 we became an official authorised retailer of Patek Philippe, the most revered name in watchmaking. The partnership begins at our newest boutique at 307 Murray Street, Perth, in the city where the company started.

The van der Griend family

A Family Affair

Eric van der Griend opened the first Watches of Switzerland in Perth in 1997 and remains Chairman today. His son Sam joined the business in 2004 and became Managing Director in 2013. Ed, the youngest, joined in 2012 and was appointed Director in 2021.

Almost three decades in, the business is still run by the family that founded it. It is the reason relationships here tend to outlast transactions, and why clients who bought their first watch from Eric now bring their children in to meet Sam and Ed.

Our Boutiques

Watches of Switzerland Adelaide at Burnside Shopping Centre

Adelaide

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Canberra

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Watches of Switzerland Melbourne

Melbourne

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Watches of Switzerland Barangaroo Sydney

Barangaroo Sydney

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Sydney

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Watches of Switzerland Perth

Perth

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Shop Rolex and Patek Philippe Watches at Watches of Switzerland 307 Murray Street, Perth

Perth | Rolex & Patek Philippe

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