
Our Story
Watches of Switzerland is Australia’s leading family owned retailer of luxury Swiss watches.
What began in 1997 as a single storefront in Perth is now a national network of boutiques, built on one idea: that the finest watches in the world should be matched by the finest service.
Almost thirty years on, that idea still decides everything, from the maisons who entrust us with their watches to the way we look after a watch long after it has left us.
In 2026 we became an official authorised retailer of Patek Philippe, the most revered name in watchmaking. The partnership begins at our newest boutique at 307 Murray Street, Perth, in the city where the company started.
A Family Affair
Eric van der Griend opened the first Watches of Switzerland in Perth in 1997 and remains Chairman today. His son Sam joined the business in 2004 and became Managing Director in 2013. Ed, the youngest, joined in 2012 and was appointed Director in 2021.
Almost three decades in, the business is still run by the family that founded it. It is the reason relationships here tend to outlast transactions, and why clients who bought their first watch from Eric now bring their children in to meet Sam and Ed.
Rolex
Patek Philippe
Cartier
Blancpain
Breguet
Breitling
Hublot
Vacheron Constantin
IWC Schaffhausen
Jaeger-LeCoultre
OMEGA
Panerai
Roger Dubuis
TAG Heuer
Tudor
FOPE
Agresti
L’Épée 1839
Scatola






