Watches of Switzerland is an Australian, family-owned and operated company, founded by Eric van der Griend. After 10 years of importing and developing premium Swiss brands, Watches of Switzerland was formed in 1997, opening its first boutique in Perth.
Over the past 23 years, Watches of Switzerland has evolved from 20 premium brands to a focus on 14 of the world’s finest luxury brands, including Rolex and A. Lange & Söhne, for which Watches of Switzerland was appointed in 2012 as the sole retailer in Australia.
“AT WATCHES OF SWITZERLAND WE ARE CONSTANTLY STRIVING TO PROVIDE THE ULTIMATE PRODUCTS AND MOST EXCLUSIVE SERVICE OF SWISS WATCHMAKING TO OUR CLIENTS IN AUSTRALIA.
AUSTRALIANS ARE REACHING NEW LEVELS OF EXPECTATIONS FOR RARE, HANDCRAFTED AND COMPLICATED TIMEPIECES, AS WELL AS NEW LEVELS OF ENGAGEMENT, SERVICE AND EXPERIENCES.
OUR OBJECTIVE IS TO MEET AND EXCEED THOSE EXPECTATIONS.”
SAM VAN DER GRIEND, MANAGING DIRECTOR
As of 2020, Watches of Switzerland operates five boutiques in Melbourne City, Melbourne Airport, Sydney, Perth and Canberra, as well as Australia’s only A. Lange & Söhne Boutique, in Martin Place Sydney.
Today, Watches of Switzerland is Australia’s leading official luxury watch retailer.
Eric’s son, Sam van der Griend, joined the business in 2004 and became Managing Director in 2013, while his son Ed van der Griend joined in 2012 and became Business Development Manager in 2017.