Watches of Switzerland Privacy Policy


Watches of Switzerland Pty Ltd (ACN 062 949 786) (we, us or our) respect your privacy and are committed to protecting your personal information in accordance with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) (Privacy Act).


This Privacy Policy, together with our website terms of use and our Cookies Policy, will inform you as to how we collect, hold, use, process and disclose your personal information that is covered by the Privacy Act through your use of, and access to, this website or where you provide your personal information to us at our physical stores or by corresponding with us.


Changes to our Privacy Policy
We may need to review and update this Privacy Policy from time to time to reflect our current privacy policy practices or to take into account any new or modified laws, regulations and technology.


Any changes we may make to this Privacy Policy will be posted on this website or, where appropriate, we will communicate the changes to you by email or other means. Our most recent Privacy Policy will apply to our collection, use and disclosure of your personal information.


Our Privacy Policy
1.                 Personal information

“Personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.


The type of personal information we collect about you
We, or third parties acting on our behalf, may collect, use, store and process personal information about you, including:


  •     information relating to identity (including name, title, company name, job title, occupation and gender);
  •     contact information (including billing address, delivery address, email address and telephone number(s));
  •     purchase and transaction information (including details about payments to and from you, details of products you have purchased from us, bank account and credit card details);
  •     profile information (including your username and password, your interests, preferences and feedback);
  •     customer service information (including your customer service enquiries, comments and reviews submitted through our website and other third party websites);
  •     information that we may obtain from our affiliated website (;
  •     technical and usage information, being details of your visits to this website (including traffic data, location data, website usage, ads you click ok, mobile device attributes, connection information, IP address and other communication information).

2.                 How is your personal information collected?
We collect personal information that is reasonably necessary for us to conduct our business activities. Generally, your personal information will be used for providing our products and/or services to you, responding to your enquiries and sending you information about our marketing activities.

We use different methods to collect information from and about you (both directly and indirectly) including:


  • through the forms you complete on this website, our affiliated website (, or in our physical stores; and
  • by corresponding with us by post, telephone, email, through third party websites or otherwise.


This includes information you provide when you:


  • create an account on our website;
  • become a Watches of Switzerland VIP member or participate in our member activities and promotions;
  • subscribe to our service or publications;
  • enter a competition, promotion or survey;
  • request marketing to be sent to you or you respond to a marketing information request;
  • give us feedback; and
  • interact and use of our website, such as your location data, website usage and other communication data. Please see our Cookies Policy, here.


3.                 Purposes for which we will collect or use your personal information
We collect and use your personal information that is reasonably necessary for us to conduct one or more of our business functions or activities, including for any of the following purposes:

  • to register you as a new user and/or customer;
  • to process, manage and deliver your orders, or otherwise fulfil our obligations arising from any contracts entered into between us;
  • to manage our relationship with you, including notifying you about changes to our terms of use, Cookies Policy or Privacy Policy;
  • to enable you to participate in competitions or promotions sponsored by us, or to complete a survey;
  • to administer and protect our business and this website (including troubleshooting, data analysis, testing,system maintenance, support, reporting and hosting of data);
  • to conduct and analyse market research;
  • to use data analytics to improve our website, products/services, marketing, customer relationships and experiences;
  • to monitor delivery and viewing of our newsletters to facilitate the improvement and optimisation of the delivery of the newsletter to you; and
  • to make suggestions and recommendations to you about products, services and offers that may be of interest to you where you have opted in to receive such marketing information.

If you choose not to provide your personal information to us, we may not be able to undertake certain activities for you such as providing you with requested information, products or services, or progressing with your registration.


4.                 Information collected via our website
When you visit and browse our website, our website host may collect personal information for statistical, reporting and maintenance purposes. Subject to paragraph 3, the personal information collected by our website host will not be used to identify you. The information may include:


  • the number of users visiting our website and the number of pages viewed;
  • the date, time and duration of a visit;
  • the IP address of your computer; or
  • the path taken through our website.


Our website host uses this information to administer and improve the performance of our website.

Our website uses cookies. A cookie is a small file the website puts on your device if you allow it. These cookies recognise when your device has visited our website before, so we can distinguish you from other users of the website. This improves your experience and the Watches of Switzerland website.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or accesscookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy, here.


Some of our cookies are provided by third parties, such as Google Inc., Podium or Campaign Monitor Pty Ltd and are subject to their privacy policies. For more information about their privacy policies, please visit their respective websites. The information these third parties collect may be transferred to, and stored at, a location outside Australia. By using this website or accepting its cookies or subscribing to receive emails from us or our service providers, you agree to that transfer, storing or processing of your personal information.


Please also refer to our Cookies Policy, here, for more information about how cookies collect data about you.


5.                 Links to other websites or third-party links
This website may include links to other websites, plug-ins and applications provided by others, including those acting on our behalf. By clicking on those links or enabling those connections you may allow third parties to collect or share data about you, and these third parties may have their own privacy policies. We make no representations or warranties in relation to the privacy practices of any third-party provider or website. We do not control third party websites and are not responsible for their privacy policies or actions. When you leave our website, we encourage you to read the privacy policy and terms of use of every website you visit.


Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, the terms of use, privacy notice and cookies policy at are solely applicable.


6.                 Storage and security of your personal information
We will generally hold personal information in physical records, electronic records on our servers, and where necessary, electronic records on third party servers.


The information we collect from you may be transferred to, and stored or processed at, a location outside ofAustralia, including but not limited to the United States of America.


Where we transfer or store your personal information to third parties’ servers or service providers overseas, we have put in place security measures which aim to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We impose obligations on our overseas service providers to manage your personal data in a way that would comply with applicable Australian privacy laws. By using this website, you agree to that transfer, storing or processing of your personal information outside of Australia. In addition, we limit access to your personal information by those employees, agents, contractors and other third parties who need that personal information to effectively carry out their business functions and activities. We have imposed obligations on them to only process your personal information on our instructions and they are subject to a duty to keep it confidential.


We have put in place procedures to deal with any suspected personal information breach and will notify youand the relevant privacy regulator of any breach where we are legally required to do so.

7.                 Disclosure of your personal information
We may disclose your personal information for the purpose for which the information was collected (Primary Purpose). We may disclose your personal information for another purpose (Secondary Purpose) if the person to which the personal information relates has consented to the disclosure or the Secondary Purpose is related to the Primary Purpose and its disclosure might be reasonably expected of that person.


We may share your personal information with the persons set out below in accordance with this Privacy Policy in circumstances where you would reasonably expect us to disclose your information:


  • our third-party service providers (including contractors and designated agents) so that they can provide their services including website administration, payment processing, data hosting, data analysis, market research, marketing support, customer profiling, lead generation, customer service and other customer interaction;
  • professional advisers, including lawyers, bankers, auditors, audit assessors and insurers who provide consultancy, banking, legal, insurance or accounting services;
  • third parties who may acquire us or to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as setout in this Privacy Policy; and/or
  • third parties, including government authorities, where we are legally obliged to disclose your personal information to them.


8.                 Direct marketing communications
We may use your personal information to send to you post and emails with information about our goods and services that we believe may be of interest to you. You have the right to elect not to receive the receipt of direct marketing communications by:


  • Using the “Unsubscribe” opt-out link within the email; or
  • Contacting us by email at [email protected].

Any electronic message that we send will identify us as the sender and will include relevant contact details and an unsubscribe facility.

If you do not wish to receive electronic messages or phone calls from us on a particular number please contact us.

Third party marketing
Unless we have another lawful means for processing your personal information, we will obtain your opt-in consent before we share your personal information with any company outside of Watches of Switzerland for promotion and marketing purposes. You have the right to elect not to receive any third party promotional or marketing communications at any time by using the “Unsubscribe” op-out link within any emails received or contacting the third party directly.


9.                 How long do we retain your personal information?
We will retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. Where we no longer need to keep your personal information, we will take reasonable steps to destroy or de-identify your personal information.


10.              Access and correction of your personal information
You have the right:

  • to request us to access, correct, update and/or delete your personal information;
  • to request us to restrict the processing or object to the processing of your personal information;
  • to request us to provide you, or any person or entity nominated by you, with a digital file of your personal information (data portability); and
  • to withdraw your consent that allows us to use or process your personal information.

If you request to access or update your personal information, we will grant your request unless providing you with access would unreasonably impact upon the privacy of others or be otherwise prohibited under the Australian Privacy Principles or at law.

If you wish to exercise any of the rights set out above, please contact us as set out below.

No fee usually required

You will not have to pay a fee to access your personal information (or to exercise any of your other rights) under applicable law. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to help speed up our response.

11.              Data breach
In the event of any suspected or actual loss, or any unauthorised access or disclosure of your personal information that is likely to result in serious harm to you, we will investigate and notify you and the Office ofthe Australian Information Commissioner as soon as practicable and in accordance with the requirements set out in Privacy Act.

12.              Contact us and more information
If you feel that your privacy has not been respected or that we have conducted ourselves inconsistently with this Privacy Policy, the Australian Privacy Principles, or the Privacy Act in respect of your personal information, or for any other queries, problems, complaints or communication in relation to this Privacy Policy, please contact us in any of the following ways:

  • By post: Watches of Switzerland Pty Ltd, level 3, 164 Flinders Lane, Melbourne VIC 3000, Australia.
  • By email: [email protected]

You can find out more information about the Privacy Act and the Australian Privacy Principles from the Officeof the Australian Information Commissioner. The Australian Information Commissioner may be contacted at (email – [email protected]).

This Watches of Switzerland Privacy Policy (Privacy Policy) was last reviewed and updated on 5 June 2024.