Watches of Switzerland Privacy Policy

Introduction

Watches of Switzerland Pty Ltd (ACN 062 949 786) (we, us or our) respect your privacy and are committed to protecting your personal information in accordance with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) (Privacy Act).

This Privacy Policy, together with our website terms of use and our Cookies Policy, will inform you as to how we collect, hold, use, process and disclose your personal information that is covered by the Privacy Act through your use of, and access to, this website or where you provide your personal information to us at our physical stores or by corresponding with us.

Changes to our Privacy Policy

We may need to review and update this Privacy Policy from time to time to reflect our current privacy policy practices or to take into account any new or modified laws, regulations and technology.

Any changes we may make to this Privacy Policy will be posted on this website or, where appropriate, we will communicate the changes to you by email or other means. Our most recent Privacy Policy will apply to our collection, use and disclosure of your personal information.

Our Privacy Policy

1.                 Personal information

“Personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.

The type of personal information we collect about you

We, or third parties acting on our behalf, may collect, use, store and process personal information about you, including:

– information relating to identity (including name, title, company name, job title, occupation and gender);

– contact information (including billing address, delivery address, email address and telephone number(s));

– purchase and transaction information (including details about payments to and from you, details of products you have purchased from us, bank account and credit card details);

–  profile information (including your username and password, your birthday, your interests, preferences and feedback, information to make your experience in the store more personable);

– customer service information (including your customer service enquiries, comments and reviews submitted through our website and other third party websites);

– information that we may obtain from our affiliated website (www.watchswiss.com);

– technical and usage information, being details of your visits to this website (including traffic data, location data, website usage, ads you click ok, mobile device attributes, connection information, IP address and other communication information);

– when you visit or attend our premises we may collect visitor information and information from our security cameras and systems;

– in respect of our employees and job applicants, we also collect records relating to their application and/or their employment, including in relation to: emergency contacts; occupation details, work history and referees; engagement, training and disciplinary actions; resignation and termination; terms and conditions of their employment or engagement; performance and conduct; hours of employment or engagement; remuneration package, including salary or wages and any other monetary or non-monetary benefits; membership of a professional or trade association or trade union; leave and entitlements; taxation, banking and superannuation affairs; qualifications; citizenship or immigration status, including type of visa held and right to work in Australia; information from their resume or job applications; criminal record and other background checks in relation to certain roles; and health information, including in relation to any illness, injury, health care and treatment, vaccination history and status, and fitness for work.

We are also required by various laws to collect certain information including personal information. Those laws include the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (Cth) (AML/CTF Act), the AML/CTF Rules under the AML/CTF Act, and other regulatory schemes. The information we are required to collect by those laws may include identity information such as a copy of your drivers licence.

If the personal information we collect includes sensitive information, including health information, we will ask for the individual’s consent to collect sensitive information, unless the law allows us to collect it without their consent.

We recognise that individuals may engage with us in multiple capacities – for example, our employees may also be customers. This policy is designed to apply to each role the individual holds. If an individual is both an employee and a customer, the policy will apply to that individual as applicable to their respective interactions with us in each capacity.

2.                 How is your personal information collected?

We collect personal information that is reasonably necessary for us to conduct our business activities. Generally, your personal information will be used for providing our products and/or services to you, responding to your enquiries and sending you information about our marketing activities.

We use different methods to collect information from and about you (both directly and indirectly) including:

– through the forms you complete on this website, our affiliated website (www.watchswiss.com), or in our physical stores;

– by corresponding with us by post, telephone, email, through third party websites or otherwise; and

– for employees, generally in the course of your employment.

This includes information you provide when you:

– create an account on our website;

– become a Watches of Switzerland VIP member or participate in our member activities and promotions;

– subscribe to our service or publications;

– enter a competition, promotion or survey;

– request marketing to be sent to you or you respond to a marketing information request;

– give us feedback;

– visit our premises and stores; and

– interact and use of our website, such as your location data, website usage and other communication data. Please see our Cookies Policy, here.

3.                 Purposes for which we will collect or use your personal information

We collect and use your personal information that is reasonably necessary for us to conduct one or more of our business functions or activities, including for any of the following purposes:

– to register you as a new user and/or customer;

– to process, manage and deliver your orders, or otherwise fulfil our obligations arising from any contracts entered into between us;

– to manage our relationship with you, including notifying you about changes to our terms of use, Cookies Policy or Privacy Policy;

– to enable you to participate in competitions or promotions sponsored by us, or to complete a survey;

– to administer and protect our business and this website (including troubleshooting, data analysis, testing,system maintenance, support, reporting and hosting of data);

– to manage our premises and any risks to health and safety of our workforce and visitors to our premises;

– to conduct and analyse market research;

– to use data analytics to improve our website, products/services, marketing, customer relationships and experiences;

– to monitor delivery and viewing of our newsletters to facilitate the improvement and optimisation of the delivery of the newsletter to you; and

– to make suggestions and recommendations to users, customers or potential customers about products, services and offers that may be of interest to you where you have opted in to receive such marketing information.

For employees and job applicants, personal information will be used to process and assess your application, for recruitment purposes, and for the purposes of your employment relationship with us. This includes for our business requirements and reasonably expected secondary purposes (e.g. rostering, administration, payroll, finance, human resource management, and work health and safety management); determining the fitness for work of our employees; participating in legal proceedings where employee records are relevant; and our compliance with laws (including in relation to employment, industrial, and work health and safety laws and public health orders).

If you choose not to provide your personal information to us, we may not be able to undertake certain activities for you such as providing you with requested information, products or services, or progressing with your registration.

4.                 Information collected via our website

When you visit and browse our website, our website host may collect personal information for statistical, reporting and maintenance purposes. Subject to paragraph 3, the personal information collected by our website host will not be used to identify you. The information may include:

– the number of users visiting our website and the number of pages viewed;

– the date, time and duration of a visit;

– the IP address of your computer; or

– the path taken through our website.

Our website host uses this information to administer and improve the performance of our website.

Cookies

Our website uses cookies. A cookie is a small file the website puts on your device if you allow it. These cookies recognise when your device has visited our website before, so we can distinguish you from other users of the website. This improves your experience and the Watches of Switzerland website.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy, here.

Some of our cookies are provided by third parties, such as Google Inc., Podium or Campaign Monitor Pty Ltd and are subject to their privacy policies. For more information about their privacy policies, please visit their respective websites. The information these third parties collect may be transferred to, and stored at, a location outside Australia. By using this website or accepting its cookies or subscribing to receive emails from us or our service providers, you agree to that transfer, storing or processing of your personal information.

Please also refer to our Cookies Policy, here, for more information about how cookies collect data about you.

Google Analytics

We use Google Analytics to help analyse how you use our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated is used to create reports about your use of our website, including pages viewed, interactions with the shopping cart, and purchases made. Google will store this information.

If you do not want your website visit data reported by Google Analytics, you can install the Google Analytics opt-out browser add-on. For more details on installing and uninstalling the add-on, please visit the Google Analytics opt-out page at https://tools.google.com/dlpage/gaoptout.

Click Stream Data

When you read, browse or download information from our website, we or our internet service provider may also collect information such as the date, time and duration of a visit, the pages accessed, the IP address of your computer, and any information downloaded. This information may be used for purposes including statistical, reporting and website administration, maintenance and improvement purposes.

Advertising networks

We use network advertisers to serve advertisements on unaffiliated websites or other media (e.g. social networking platforms). This enables us and network advertisers to target advertisements to you for products and services in which you might be interested. Ad network providers, advertisers, sponsors, and/or traffic measurement services may use pixels, cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs, and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These pixels, cookies and other technologies are governed by each entity’s specific privacy policy, not this Privacy Policy. Subject to the operation of applicable laws (such as any laws that require prior consents to be obtained), we may provide these advertisers with information, including personal information, about you in order to serve our advertisements to you (unless you have opted out as set out in this Privacy Policy).

Subject to the operation of applicable laws (such as any laws that require prior consents to be obtained), we may also disclose certain information (such as your email address) to social media platform services such as Facebook Custom Audiences (for more information on Facebook Custom Audiences click here or to opt-out, go to the Facebook ad preferences page) – so that we can better target ads and content to you and others with similar interests on other websites or media (Custom Audiences). We may also work with other ad networks and marketing and social media platforms that enable us and other participants to target ads to Custom Audiences submitted by us and others. You may also control how Facebook and other social media platforms or ad networks display certain ads to you, as explained further in their respective privacy policies or by using the opt-outs described below.

You may be able to opt out of many ad networks. For example, you may go to the Digital Advertising Alliance (DAA) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (NAI) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our website or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e. contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on a consumer choice website, your opt out may not be effective.

5.                 Links to other websites or third-party links

This website may include links to other websites, plug-ins and applications provided by others, including those acting on our behalf. By clicking on those links or enabling those connections you may allow third parties to collect or share data about you, and these third parties may have their own privacy policies. We make no representations or warranties in relation to the privacy practices of any third-party provider or website. We do not control third party websites and are not responsible for their privacy policies or actions. When you leave our website, we encourage you to read the privacy policy and terms of use of every website you visit.

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, the terms of use, privacy notice and cookies policy at www.rolex.com are solely applicable.

6.                 Storage and security of your personal information and overseas disclosures

We will generally hold personal information in physical records, electronic records on our servers, and where necessary, electronic records on third party servers.

The information we collect from you may be transferred to, and stored or processed at, a location outside of Australia, including but not limited to the United States of America, and other countries from time to time.

Where we transfer or store your personal information to third parties’ servers or service providers overseas, we take reasonable steps to put in place security measures which aim to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also take reasonable steps to impose obligations on our overseas service providers to manage your personal information in a way that is comparable to the way it is required to be treated in accordance with applicable Australian privacy laws.

By using this website or otherwise providing us with your personal information, you agree to that transfer, storing or processing of your personal information outside of Australia.

In addition, we limit access to your personal information by those employees, agents, contractors and other third parties who need that personal information to effectively carry out their business functions and activities. We have imposed obligations on them to only process your personal information on our instructions and they are subject to a duty to keep it confidential.

We have put in place procedures to deal with any suspected personal information breach and will notify you and the relevant privacy regulator of any breach where we are legally required to do so.

7.                 Disclosure of your personal information

We may disclose your personal information for the purpose for which the information was collected (Primary Purpose). We may disclose your personal information for another purpose (Secondary Purpose) if the person to which the personal information relates has consented to the disclosure or the Secondary Purpose is related to the Primary Purpose and its disclosure might be reasonably expected of that person, or if otherwise allowed by law.

We may share your personal information with the persons set out below in accordance with this Privacy Policy in circumstances where you would reasonably expect us to disclose your information:

– our third-party service providers (including contractors and designated agents) so that they can provide their services including website administration, payment processing, data hosting, data analysis, market research, marketing support, customer profiling, lead generation, customer service and other customer interaction;

– manufacturers of products you have purchased from us (except where you have opted out of receiving direct marketing material from us), with whom we may share a limited amount of information such as your name, profession, role and your purchase history of that manufacturer’s products through us, in order to obtain access for you to additional benefits or limited availability products from that manufacturer that may not otherwise be generally available, and to offer those benefits or products to you;

– professional advisers, including lawyers, bankers, auditors, audit assessors and insurers who provide consultancy, banking, legal, insurance or accounting services;

– third parties who may acquire us or to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this Privacy Policy; and/or

– third parties, including government authorities, where we are legally obliged to disclose your personal information to them.

8.                 Direct marketing communications

We may use your personal information to send to you post and emails with information about our goods and services that we believe may be of interest to you. You have the right to elect not to receive the receipt of direct marketing communications by:

– Using the “Unsubscribe” opt-out link within the email; or

– Contacting us by email at [email protected].

Any electronic message that we send will identify us as the sender and will include relevant contact details and an unsubscribe facility.

If you do not wish to receive electronic messages or phone calls from us on a particular number please contact us.

Third party marketing

Unless we have another lawful means for processing your personal information, and except as set out in section 7 of this Privacy Policy above, we will obtain your opt-in consent before we share your personal information with any company outside of Watches of Switzerland for that third party’s own promotion and marketing purposes. You have the right to elect not to receive any third party promotional or marketing communications at any time by using the “Unsubscribe” op-out link within any emails received or contacting the third party directly.

9.                 How long do we retain your personal information?

We will retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. Where we no longer need to keep your personal information, we will take reasonable steps to destroy or de-identify your personal information.

10.              Access and correction of your personal information, and complaints

You have the right:

– to request us to access, correct, update and/or delete your personal information;

– to make a complaint about our handling of your personal information;

– to request us to restrict the processing or object to the processing of your personal information;

– to request us to provide you, or any person or entity nominated by you, with a digital file of your personal information (data portability); and

– to withdraw your consent that allows us to use or process your personal information.

If you request to access or update your personal information, we will grant your request unless providing you with access would unreasonably impact upon the privacy of others or be otherwise prohibited under the Australian Privacy Principles or at law.

If you wish to exercise any of the rights set out above, please contact us as set out below.

We will investigate your privacy complaints within a reasonable period of time depending on the complexity of the complaint. It would assist us to respond to your complaint promptly if it is made in writing. Please detail information relevant to your complaint. We will notify you of the outcome of our investigation.

No fee usually required

You will not have to pay a fee to access your personal information (or to exercise any of your other rights) under applicable law. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to help speed up our response.

11.              Data breach

In the event of any suspected or actual loss, or any unauthorised access or disclosure of your personal information that is likely to result in serious harm to you, we will investigate and notify you and the Office ofthe Australian Information Commissioner as soon as practicable and in accordance with the requirements set out in Privacy Act.

12.              Contact us and more information

If you feel that your privacy has not been respected or that we have conducted ourselves inconsistently with this Privacy Policy, the Australian Privacy Principles, or the Privacy Act in respect of your personal information, or for any other queries, problems, complaints or communication in relation to this Privacy Policy, please contact us in any of the following ways:

– By post: Watches of Switzerland Pty Ltd, level 3, 164 Flinders Lane, Melbourne VIC 3000, Australia.

– By email: [email protected]

For our employees, please direct any concerns about privacy or the use or collection of your personal information to [email protected]

You can find out more information about the Privacy Act and the Australian Privacy Principles from the Office of the Australian Information Commissioner. The Australian Information Commissioner may be contacted at oaic.gov.au (email – [email protected]).

This Watches of Switzerland Privacy Policy (Privacy Policy) was last reviewed and updated in December 2025.