The philosophy of the TAG Heuer founders, Edouard Heuer and his sons, Jules-Edouard and Charles-Auguste, is still embedded in the culture of the company today: entrepreneurship, innovation and an obsession with ultimate precision.
TAG Heuer, a leader in luxury watches and chronographs since 1860, draws upon its active engagement in the world of sports to create the most accurate measuring instruments in the world. Today, more than ever, TAG Heuer continues its relentless pursuit of innovation, excellence and prestige. In 2010, the brand celebrates its 150th Anniversary, most notably with the release of the revolutionary Monaco v4 — a bold technical masterwork exemplifying the best in Swiss watchmaking and honouring the world famous TAG Heuer motto, ‘Swiss Avant-Garde Since 1860’.
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