Rolex and Watches of Switzerland's History

From its establishment, Watches of Switzerland has been devoted to the extraordinary — a philosophy reflected in its exclusive range of prestige Rolex timepieces.

Experts in Time

Watches of Switzerland is Australia’s premier official luxury watch retailer. Established in 1997 as a single storefront in Perth, Watches of Switzerland is today Australia’s premier official boutique retailer of exclusive luxury watches.

Family-owned, the company delivers an expertly curated customer experience through its portfolio of prestigious boutiques in major cities across Australia.

Our business focuses on traditional values, offering remarkable watches paired with our devotion to provide the finest customer service possible.

Rolex and Watches of Switzerland

Since first partnering with Rolex in 2013, we now have multiple Rolex showrooms in our Watches of Switzerland boutiques across Australia.

In 2021, we were privileged to bring Rolex to our Sydney clientele, with the opening of Watches of Switzerland Barangaroo at the base of the prestigious Crown Sydney development.