The World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines. The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations

Published on 20/05/2026

New Watches 2026

Rolex is celebrating a century of horological accomplishments and paving the way for new feats to come. Materials science, dial-making artistry and performance are honoured this year in timepieces that enshrine technical excellence, immortalize dreams come true and shape the watchmaking emotions of tomorrow.

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Published on 13/05/2026

Oyster Story

It was born of Hans Wilsdorf’s vision. The founder of Rolex sought to make the wristwatch an integral part of the technological innovations transforming society at the turn of the 20th century. One hundred years after revolutionizing the watchmaking world, the Oyster continues to expand, helping every wearer to pursue their personal goals. Chronometric precision, waterproofness, and self-winding: these three key challenges and fundamental watchmaking achievements would cement the success of a visionary and forge the destiny of a revolutionary watch.

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Published on September 17, 2025

Rolex SailGP Championship

Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionized yacht racing and propelled competitive sailing into the future.

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Published on December 18, 2024

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

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