If you haven’t heard already, a hot new horological destination officially opened its doors in the heart of Sydney earlier this month. Situated on prestigious Martin Place, the new A. Lange & Söhne Sydney Boutique, opened in partnership with Watches of Switzerland Australia, blends natural stone with glass and steel elements to invoke the mountains of Saxony, Germany – where the auspicious watchmaker is based. Now, it’s time to step through the glass double doors and immerse yourself in a bona fide watch aficionado paradise.
Considered one of the greatest high-end watch manufacturers in the world today, Lange crafts only a few thousand wristwatches in gold or platinum per year. And considerably less than that in steel. (Check out the new Odysseus timepiece to see what we mean.) They are endowed exclusively with in-house movements, lavishly decorated and assembled by hand, twice. In the relatively short period of 25 years, the brand has developed 51 manufacture calibres and secured equally numerous patents for innovations in watchmaking.
Among A. Lange & Söhne’s notable successes are several innovative time-keeping instruments such as the LANGE 1 with the first outsize date in a series produced wristwatch, as well as the ZEITWERK with its supremely legible, precisely jumping numerals. Both models have become icons of a brand rich in tradition and have evolved into their own respective collections.
To fully understand and appreciate the beauty and complexity of these stunning creations, in-person viewing is not only recommended, it is considered critical. As the largest Lange boutique in the Southern Hemisphere – and indeed one of the largest Lange boutiques in the world – we are pleased to present to you a wide selection of handcrafted timepieces including sophisticated complications – many available for the first time in Australia, as well as all the latest novelties from the brand.
We look forward to welcoming you to the new A. Lange & Söhne boutique at 14 Martin Place, Sydney. Come see us today and discover an intriguing world of mechanical ingenuity and traditional craftmanship. Fair warning though, you may not find the will to leave, which is why we recommend blocking out a few hours in your diary first.
For the past seven years it has been our pleasure and our privilege to serve as the exclusive retailer of A. Lange & Söhne in Australia. Since launching the brand locally, we have been overwhelmed by the response as Australian collectors become more and more enamoured with the German watchmaker, thanks in no small part to the hard work of our dedicated staff. This next step reflects an important milestone in our exciting journey together and demonstrates the mutual trust and respect these two great brands have for each other.
We are proud to serve as A. Lange & Söhne’s exclusive retail partner in Australia and look forward to continuing to do so to the highest standard possible for many years to come.